Undertaking a brand redesign for a jewellery business, KikiDees Jewellery, has been an exciting and challenging journey. As we reflect on this transformative process, we can’t help but feel a sense of pride and accomplishment in the outcome we have achieved. The decision to embark on this endeavor was driven by our desire to adapt and evolve while staying true to our core values and identity.

One of the significant benefits of the brand redesign has been the opportunity to reimage a brand story for The Jewellery Library. It has allowed us to breathe new life into KikiDees Jewellery and transforming it into The Jewellery Library in which every piece tells a story. We are proud of the outcome and excited about the future in redesigning brands to drive growth, innovation, and positive change.